Division 04 · Product Launch
End-to-end product launch support for entrepreneurs and consumer brands. From custom formulation and R&D through packaging, sourcing, manufacturing, and distribution — we run the full playbook.
How We Work
Before spending a dollar on development, we validate the concept: target consumer interview analysis, competitive landscape mapping, margin modeling at target retail price, and regulatory category assessment. If the unit economics don't work or the market is over-saturated, we tell you — and we tell you what would need to be true to make it work. No false starts.
We develop the product brief: what it does, how it performs, what it costs at target margin, and what regulatory requirements apply. We then identify formulation approaches, source prototype ingredients or components, and iterate through lab samples until the product hits the brief. For physical products, this includes prototype tooling and materials selection. Typical timeline: 4–12 weeks.
Packaging is the first physical impression — it's not decoration. We design packaging that communicates the brand position, survives shipping, meets retailer specs, and costs within the unit economics model. We source the packaging components (bottles, pouches, boxes, inserts) with multiple-supplier redundancy so a single supplier hiccup doesn't delay your launch.
We source, qualify, and onboard the manufacturer. That means factory audits (virtual or on-site), GMP certification verification, minimum order quantity negotiation, first-article inspection, and quality control protocols. We manage the purchase order and the relationship — you get finished goods delivered to your 3PL without managing a foreign language factory relationship.
We set up the logistics layer: 3PL selection and onboarding, EDI setup for retail orders, Amazon FBA inbound shipment prep and labeling, DTC Shopify fulfillment integration, and returns processing. The goal is a system that scales from 100 units a month to 100,000 without you rebuilding the infrastructure.
Channel strategy, launch execution, and first-1,000-customer plan. For Amazon: listing optimization, A+ content, Sponsored Products setup, review velocity program. For DTC: Shopify storefront, email flows (welcome, abandon, post-purchase), and paid social setup. For retail: buyer pitch deck, category review timing, and distributor introductions where we have existing relationships.
Product Categories
Capsules, powders, gummies, liquids. NSF GMP-compliant manufacturing. COA review and label compliance included.
Skincare, haircare, body care, OTC topicals. FDA compliance mapping, safety testing, INCI labeling.
RTD beverages, functional foods, cold-fill and hot-fill. Co-man sourcing across Southern California and beyond.
Accessories, tools, small electronics. Overseas tooling, UL/CE certification guidance, Amazon-ready packaging.
Typical Timeline
Market sizing, competitive analysis, regulatory assessment, unit economics model, final product brief signed off.
Prototype development, lab iteration, safety and stability testing, COA review, final formulation approved.
Packaging design, tooling, manufacturer qualification, purchase order, production run. (Overlaps with R&D.)
3PL onboarded, Amazon listing live, DTC store built, email flows active, paid acquisition launched.
Product in market. Ongoing support for reorder planning, inventory management, and channel expansion.
Start Your Launch
Tell us what you want to launch. We'll come back with a project scope, timeline estimate, and budget range — no obligation.
launch@bigheadinvestments.net · Long Beach, CA